How to Use Pinterest to Increase eBay Sales
What is Pinterest?
Pinterest is a lot like scrapbooking, you collect images of things you love, or that you are inspired by, or you wish you had – and you can organize them by different themes.
The images in Pinterest are called “pins” and the albums you organize the pins into are called “boards”. The action of adding an image, or video, is called pinning. Pinning a new pin on Pintrest alone won’t help you increase sales on eBay, but rather when others repin your pins you can gain more exposure and increase your eBay sales. Repining is when other Pinterest users add to their own board a pin that you pinned.
Some of the most common pins that users pin and repin are of interior design, recipes & food, fashion, travel and art.
How can Pinterest help me increase eBay Sales?
Pinterest isn’t only a platform where users share things that they love, it can also be a great way to jump start a sale.
Research shows that referrals from Pinterest account for 16% of sales driven by social networks with only Facebook and Twitter overpassing Pinterest. Better yet, the average order value for a sale referred through Pinterest is $174, much higher than the average sale value through Facebook or Twitter.
Pinterest won’t only help you increase sales, but it can also help you gain exposure for your brand and help you strengthen your brand.
Above all, Pinterest is free. Unlike Facebook, you don’t have to pay for this exposure and when used wisely it can be a great free marketing tool.
It is important to note a few objections to this rule. First of all since, over 70% of Pinterest users are women, it’s a much more effective marketing tool when marketing products for women.
Secondly, on Pinterest you need to visually sell your product to a customer. So products that are visually appealing and that are easily exhibited in an aesthetic manner will be easier to market on Pinterest.
But how do you use Pinterest?
Using Pinterest is quite easy, to show you how it’s done we will do a walk-through of how you sign up, create boards, pin your own pins and repin pins by others.
Using Pinterest to increase eBay sales: step-by-step guide
When signing up you can choose to use your Facebook account to sign in, or sign up by email. If you want to open this account as a business/brand you might rather sign up by e-mail and not link it to your Facebook personal profile.
Remember, if you are using this account to promote your webstore it’s important that you create a strong and consistent brand on Pinterest. To do so, start by making sure you fill out the following page properly, add a description, logo and use your brand name for your username.
You can add here your website’s URL, so if you own a webstore make sure to add it here. This way on each pin there will be a button that will direct visitors to your webstore.
Now that you successfully subscribed to Pinterest you can start creating your own boards.
Boards are galleries under which you organize a group of related pins. It’s important that you create boards that relate to your own products, but also be sure not to only create boards of your own products. Try to think of themes that your target audience will be interested in and create boards for these themes.
There are two ways to add a pin. You can either choose an image that is displayed already on the web, or upload an image. Let’s take a look on how you can do that with your webstore items.
Let’s take a look at this webstore by eBay seller “iPhone iPad Market”.
Let’s say we want to pin this awesome glittery gold iPhone cover/stand on to Pinterest. By visiting the product page you can click on the “pin it” button and easily add this item to Pinterest.
If you are not signed in already, you will first be asked to sign in to your account or sign up. In the next window you will be able to choose the image you want to pin from all the available images of the product. Once you’ve chosen the image you will be redirected to a window where you can choose the board to which you want to add the pin, add a description then click on “Pin it”.
Another way to add a pin is to upload an image from your computer to Pinterest. To do so choose the “upload a pin” option in your scroll down menu and then choose the image you want to upload. Next just choose a board and add a description for your pin and click on “pin it”.
Now you will be able to see the pin on the board you choose. You can click on the pen icon in the bottom right corner to edit your pin, change the board or the description or add a URL.
Part of your participation in Pinterest is to repin pins by other users on to your board. So let’s say we have a board of gift ideas and we want to add more pins of gift ideas for men. We use Pinterest’s search to browse and find a pin that we like that relates to our board. Once you do find an interesting pin just click on it and then click on the “pin it” button up top to add it to our gift ideas board.
How do you really get Pinterest to work for you?
Just like you would with any other eBay marketing strategy, you need to know how to to reach your target audience. A good way to do so is by creating boards of themes that relate to your target audience, this way you can attract your target audience to your boards.
Also, since Pinterest is all about the visual experience, try to come up with visually intriguing ways of displaying your products. Since your goal is to also get other pinners interested in your pins so that they will repin your pins, make sure you add pins that others will want to share.
Using Pinterest is a great marketing opportunity, so take advantage of it and use it wisely.
If you have more Pinterest tips, or if you have any questions, feel free to post them here.