How to Promote Your eBay Storefront Offline
It makes sense that as an eBay seller you will tend to stick to online promotional tactics, especially if you don’t own a brick-and-mortar store and only sell through eBay. But the truth is that offline marketing, if done wisely, can really help you in promoting and selling your eBay items.
What is Offline Marketing?
Offline marketing is a term that refers to all promotional methods that aren’t performed online. Some of the most popular offline promotional tactics (for small businesses) are: advertising in newspapers and magazines, handing out business cards, distributing flyers & door hangers and participating in conventions.
Offline Marketing: The Advantages & Disadvantages
Let’s look at some of the advantages of offline marketing:
1. The competition online for many eBay sellers can be quite brutal. Especially for eBay sellers that are just starting out and that haven’t yet built their eBay rep. On the other hand, with the help of offline marketing tactics these sellers can get buyers to their products without having to deal with the level of competition they deal with online.
2. Offline marketing can be much more personal, which means it’s more effective in helping you gain a potential customer’s trust. This is crucial for increasing repeat sales.
3. Offline marketing tactics can help you target your audience more effectively. It’s true that Facebook and Google offer various ways to target audiences online, but these targeting methods work better on larger audiences and are less effective as your demographic audience is more specific.
But there are also disadvantages to offline marketing, here are a few you should be aware of:
1. Some offline marketing methods can be quite costly, such as ads in magazines with a wide-spread circulation, or setting up a stand in a trade show. That’s why it’s important that you know when to use offline marketing and to use it only when it’s cost effective.
2. When it comes to targeting your target audience offline marketing can go either way, it can either be highly effective and very precise or a too widespread and not effective. This brings us again to the point that you need to choose wisely the marketing medium you are going to use.
3. If you want to reach a large audience, it can be harder for you to do that with offline marketing methods. That’s why these methods are more effective for smaller sellers and are less effective for bigger sellers.
5 Ways to Promote Your eBay Storefront Offline
1. Thank You note – One great way to let your eBay buyers know about your storefront is with a Thank You note. Just add a thank you note to each package you send out and place your storefront’s short web address on the note. This will encourage buyers to visit your storefront, get them to check out your other items and help you get those repeat sales you’ve been waiting for.
2. Networking in conventions & auctions – If you sell collectibles and antiques you are probably already familiar with the huge amount of exposure you can get in such events, so why not use this to our advantage? Use these events as an opportunity to network with collectors and hand out business cards with your storefront’s web address, this way later on they will be able to easily check out your items online.
3. Advertise in your local newspaper – If you are not a full-time seller, but only a small time seller trying to sell off a few items, the chances are that you’re looking for a easy way to sell your lot quickly. You might be surprised as to how effective advertising in your local newspaper can be. By adding your storefront’s short web address to the ad potential buyers will be able to see what you’re selling and this way you will really be able to capture their interest.
4. Fairs & markets – If you are the type of seller that participates & sells also in fairs and markets don’t pass up on this opportunity to let your buyers know about your online storefront. A great way to do this is by handing out a flyer or card with your online storefront’s web address.
5. Advertise in a niche magazine – If you sell collectibles of a specific type such as coins or sport memorabilia, advertising in a magazine that’s related to that niche can be a great way to get more buyers on eBay.
In conclusion I just wanted to point out that if you are promoting your storefront offline it’s highly recommended that you register your own domain for your storefront. This way it will be easier for you to market your storefront offline in printed media. So be sure to read our guide on How to Register A Domain for Your Off-eBay Storefront!